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Giving Tuesday is the most important day of the year for the non-profit and fundraising industries. Donors leverage ThankView for video solicitations and follow up gratitude for those who donate.
Working closely with the Lead Generation and Content Marketing teams, I took a brief outlining our budget, goals, and messaging and directed the design of a multi-channel campaign that spanned the month of November, 2021. Our creative centered on "launching your Giving Tuesday campaign", bringing the launch from command station to space, and into the hearts of prospects.
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